Clients & Collaborators
I have given inspirational taks to DR, TV 2, Yle, Radio 4, Blu, Discovery Networks, Metronome, Warner Brothers, Banijay Nordic, Sveriges Television, TV 2 Østjylland, TV Syd, Bonnier Publications, Gyldendal, Podcast Media Finland, Radiodays Europe 23, AudioDays, Copenhagen TV, Better Collective, Copenhagen TV Festival and many more.
Streaming Friendly Dramaturgy: The Dragon
No. 1
Challenging Aristotle’s three-part structure (and ‘Berettermodellen’ in Danish), I introduce the streaming-friendly model ‘The Dragon’. Through my research I have learned that podcast and streaming TV audiences are much more impatient and pickier than flow consumers. Therefore, one needs to catch the attention of listeners/viewers within the few first seconds of a program for on demand consumption. Starting with an emotional highlight and stating the core idea of the program in the beginning highly increases our chances of making the listener/viewer consume the whole podcast or TV program. However, the ending of the podcast/TV program is as important as the beginning – if the closure is captivating the listener/viewer will want to binge listen/watch the next episodes. This talk exists in three levels according to your familiarity with Dragon dramaturgy. Here, you can read an article about The Dragon.
Take-aways
- Understanding of the core differences between streaming and flow consumption
- Overview of research that supports Dragon dramaturgy
- Insight into how some of your programs comply with Dragon dramaturgy
Audiences' Perspective on Local Journalism
No. 2
Local media outlets are grappling with the challenges of digitalization, leading to mergers, job cuts, and closures as audience and advertising revenues decline. This talk explores how local media can respond to digitalization to retain or regain audiences and attract advertisers. Based on a research project utilizing mixed methods audience research, we delve into the wants and needs of Danish local journalism audiences, considering their functional, symbolic, emotional, and economic values. Understanding audience preferences is crucial for securing the future of local journalism, as it relies on their support. The talk sheds light on the diverse perceptions of local journalism among citizens who subscribe, those who are potential subscribers, and those who do not wish to pay for local journalism.
Take-aways
- Overview of local journalism audiences in Denmark
- Insight into the functional, symbolic, emotional, and economic needs of audiences
- Suggestions on how local media outlets can enhance their strategies to retain and potentially regain audiences.
Trends and Tendencies in a Danish Context
No. 3
This talk is on trends – from the sweeping macroeconomic shifts shaping our society to the pulse of zeitgeist consumer trends in design, media, language, and food. I condence these trends into a maximum of seven and provide a range of different examples. Tailored to your specific needs, the presentation delves into both international megatrends and local trends, providing valuable insights into the forces driving our world.”
Take-aways
- Overview of the most crucial trends, providing you with valuable insights into your audience
- New ideas for content production
- Engaging examples that resonate with many Danes
Gen Z leads the way
No. 4
This talk delves into Gen Z media usage and suggests how their media use will form the future media landscape. Keywords are personalization, intimacy, gaming, phygital experiences, and mental self care.
Take-aways
- Introduction to Gen Z, their preferences, and media habits
- Illustrative examples of the media trends
- Suggestions of how these habits and preferences will influence the future media landscape
User involvement
No. 5
Media outlets can benefit from obtaining a deeper understanding of their audience in terms of gaining valuable audience insights, enhancing content, and building a loyal audience. In this combined talk and workshop, I present the basics of user involvement, including pros and cons based on existing research and my own experiences from DR Audience Research.
Take-aways
- Pros and cons of user involvement
- Brief overview of academic research on how and why user involvement affect the audience
- Recommendations of how to employ user involvement in a media organization
AI in the Newsroom
No. 6
This talk focuses on how AI is being applied in the newsroom, e.g. ChatGPT and automated voices for news reading. It focuses on four different areas:
1: Uncover patterns
2: Structure and label
3: Predict
4: Generate
Here you can read an article about my perspectives on AI in the Newsroom
Take-aways
- Overview of how AI is being implemented in newsrooms
- Examples of audiences' perspectives on automated reading of news
Take it from others
"I highly recommend Lene Heiselberg as an external speaker who left a lasting impact at our management offsite. Her insights on Gen Z and their media use as well as the integration of AI in media were valuable, providing our team with a deeper understanding of emerging trends and their implications for our organization. Lene tailored the content to our situation and thereby ensured that it resonated very well with our senior management. Her thought-provoking ideas sparked insightful conversations and set the stage for follow up workshops within our senior management team. As an experienced presenter, Lene effortlessly commanded the room, engaging the audience with her knowledge and expertise. Her delivery was captivating, keeping everyone engaged throughout the session including a short Q&A at the end of the presentation."
Alexander Neubarth, Better Collective
"Your presentation has truly sparked a new perspective on flow vs. streaming. Multiple editorial teams are now reevaluating their traditional storytelling approach, and I anticipate a widespread reexamination of program introductions."
Eric Engesgaard, Metronome
"I received loads of great feedback from delegates - it felt dynamic and engaging, and people seemed to take away plenty of insights."
Sam Bonham, BBC/Radio Days Europe
Get in touch
Questions or requests?
Let’s start a conversation and explore how my tailored sessions can inspire your team, foster growth, and drive meaningful discussions. Whether you have questions, specific requests, or would like to discuss your unique needs, I’m here to help.