Spring til indhold

Talks & Workshops

Book me

Experience my engaging talks and workshops on media and consumption, available both online and in person. Feel free to reach out to book a session or discuss customized solutions designed to meet your specific needs. Prices typically start at 5.000 DKK.

Talks & Workshops

Book me

Experience my engaging talks and workshops on media and consumption, available both online and in person. Feel free to reach out to book a session or discuss customized solutions designed to meet your specific needs. Prices typically start at 5.000 DKK.

Clients & Collaborators

I have given inspirational taks to DR, TV 2, Yle, Radio 4, Podimo, Blu, Discovery Networks, Metronome, Warner Brothers, Banijay Nordic, Sveriges Television, TV 2 Østjylland, TV Syd, Bonnier Publications, Gyldendal, Podcast Media Finland, Radiodays Europe 23, AudioDays, Copenhagen TV, Better Collective, Copenhagen TV Festival and many more.

Streaming Friendly Dramaturgy: The Dragon

No. 1

Challenging Aristotle’s three-part structure (and ‘Berettermodellen’ in Danish), I introduce the streaming-friendly model ‘The Dragon’. Through my research I have learned that podcast and streaming TV audiences are much more impatient and pickier than flow consumers. Therefore, one needs to catch the attention of listeners/viewers within the few first seconds of a program for on demand consumption. Starting with an emotional highlight and stating the core idea of the program in the beginning highly increases our chances of making the listener/viewer consume the whole podcast or TV program. However, the ending of the podcast/TV program is as important as the beginning – if the closure is captivating the listener/viewer will want to binge listen/watch the next episodes. This talk exists in three levels according to your familiarity with Dragon dramaturgy. Here, you can read an article about The Dragon.

Take-aways

Audiences' Perspective on Local Journalism

No. 2

Local media outlets are grappling with the challenges of digitalization, leading to mergers, job cuts, and closures as audience and advertising revenues decline. This talk explores how local media can respond to digitalization to retain or regain audiences and attract advertisers. Based on a research project utilizing mixed methods audience research, we delve into the wants and needs of Danish local journalism audiences, considering their functional, symbolic, emotional, and economic values. Understanding audience preferences is crucial for securing the future of local journalism, as it relies on their support. The talk sheds light on the diverse perceptions of local journalism among citizens who subscribe, those who are potential subscribers, and those who do not wish to pay for local journalism.

Take-aways

Media Trends

No. 3

This talk is on media trends seen from a user perspective. It sweeps macroeconomic shifts shaping our society to the pulse of zeitgeist consumer trends shaping media consumption. To focus the presentation special attention is given to the media habits of Generation Z. 

Take-aways

Gen Z leads the way

No. 4

This talk delves into Gen Z media usage and suggests how their media use will form the future media landscape. Keywords are personalization, intimacy, gaming, phygital experiences, and mental self care.

Take-aways

User involvement

No. 5

Media outlets can benefit from obtaining a deeper understanding of their audience in terms of gaining valuable audience insights, enhancing content, and building a loyal audience. In this combined talk and workshop, I present the basics of user involvement, including pros and cons based on existing research and my own experiences from DR Audience Research. 

 

Take-aways

AI in the Newsroom

No. 6

This talk focuses on how AI is being applied in the newsroom, e.g. ChatGPT and automated voices for news reading. It focuses on four different areas:

1: Uncover patterns
2: Structure and label
3: Predict
4: Generate

Here, you can read an article about my perspectives on AI in the Newsroom.

Here, you can see a video where I present a study on audience perspectives on automated voices reading the news.

Take-aways

Take it from others

"I highly recommend Lene Heiselberg as an external speaker who left a lasting impact at our management offsite. Her insights on Gen Z and their media use as well as the integration of AI in media were valuable, providing our team with a deeper understanding of emerging trends and their implications for our organization. Lene tailored the content to our situation and thereby ensured that it resonated very well with our senior management. Her thought-provoking ideas sparked insightful conversations and set the stage for follow up workshops within our senior management team. As an experienced presenter, Lene effortlessly commanded the room, engaging the audience with her knowledge and expertise. Her delivery was captivating, keeping everyone engaged throughout the session including a short Q&A at the end of the presentation."
Alexander Neubarth, Better Collective
"Your presentation has truly sparked a new perspective on flow vs. streaming. Multiple editorial teams are now reevaluating their traditional storytelling approach, and I anticipate a widespread reexamination of program introductions."
Eric Engesgaard, Metronome
"Jysk Fynske Medier enjoyed having Lene Heiselberg as the keynote speaker at our annual Hackathon. Lene's presentation created insight and great debate. It gave the participants insights that could help them take on the task of strengthening user relationships through new interactive initiatives such as gamification and engagement features."
Lars Mathiesen, JFM
"I received loads of great feedback from delegates - it felt dynamic and engaging, and people seemed to take away plenty of insights."
Sam Bonham, BBC/Radio Days Europe

Get in touch

Questions or requests?

Let’s start a conversation and explore how my tailored sessions can inspire your team, foster growth, and drive meaningful discussions. Whether you have questions, specific requests, or would like to discuss your unique needs, I’m here to help.